Snapchat, the app with more than 100 million users has released it’s first paid ad. The new movie Ouija starring Shelley Hennig showcased it’s trailer on the app and broke a record for the first advertisement to appear on Snapchat that wasn’t about the app itself.
But is this a good choice for the vastly popular app? Many Snapchat users may be wondering what this means for their feeds, will it spam them or will it be subtle and un-noticeable? Well according to Snapchat, the advertisements will be shown on the ‘recent updates’ tab which could prove to be annoying for regular users.
Bringing ads to our devices could be debated as the worst time possible. Snapchat admits that they need to make money, maybe due to the recent Snappening. Could it possibly be the decline of the app’s success? It seems to me that this may be terrible timing due to user’s trust being faltered from the recent events, only to be spammed with adverts when they don’t want to see them in their feeds.
Snapchat representatives claim that “it’s going to feel a little bit weird at first, but we’re taking the plunge”. But if this really how simple it will be? User’s will just ‘accept’ it and let it be? There’s a reason people channel change when the adverts come on, it’s because no-one wants to see them.
What do you think? Was this a great business move or could it jeopardise the app’s success? Let us know on Twitter at: @PeekTechBlog or leave a comment below
Photo Credit: blog.kineticsocial.com