About time or bad timing? Snapchat launches it’s first ad.

Snapchat, the app with more than 100 million users has released it’s first paid ad. The new movie Ouija starring Shelley Hennig showcased it’s trailer on the app and broke a record for the first advertisement to appear on Snapchat that wasn’t about the app itself.

snapchat is now advertising

But is this a good choice for the vastly popular app? Many Snapchat users may be wondering what  this means for their feeds, will it spam them or will it be subtle and un-noticeable? Well according to Snapchat, the advertisements will be shown on the ‘recent updates’ tab which could prove to be annoying for regular users.

Bringing ads to our devices could be debated as the worst time possible. Snapchat admits that they need to make money, maybe due to the recent Snappening. Could it possibly be the decline of the app’s success? It seems to me that this may be terrible timing due to user’s trust being faltered from the recent events, only to be spammed with adverts when they don’t want to see them in their feeds.

Snapchat representatives claim that “it’s going to feel a little bit weird at first, but we’re taking the plunge”. But if this really how simple it will be? User’s will just ‘accept’ it and let it be? There’s a reason people channel change when the adverts come on, it’s because no-one wants to see them.

What do you think? Was this a great business move or could it jeopardise the app’s success? Let us know on Twitter at: @PeekTechBlog or leave a comment below

 

Photo Credit: blog.kineticsocial.com

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The snapping never stops: Why is Snapchat so popular?

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Technology around us is constantly improving and new modes of communication are consistently populating our app stores within our so very precious phones!

I am more than sure you have already heard of Snapchat! The superb app that allows the user to take (or snap) a picture of something, give it a concise caption and instantly send it to any number of friends. ALL FOR FREE. It is no mistake this app has grown to become so popular and dominant in today’s means of communication.

So who’s using Snapchat? From the looks of it, it’s anybody ranging from the age of 14 to mid-30s (and any trendy 40 year olds) either male or female. Yes this app seems to appeal to so many as it really can be used for any purpose, showing off food you’ve cooked, new outfits or even to simply share your face with the world, and there are some pretty funny snaps out there. Snapchats most recent update featuring the “chat feature” has also led to the increase in the apps beneficial use. You can now send chunks of text to your friends and even see when they have read it. There is also a nifty live video feature in which you can live stream what you are doing to any chosen friend. This is similar to FaceTime however one hand must always remain on the phone or the feed will cut!

How much of a threat does Snapchat really pose to our other modes of communication such as Whatsapp, Facebook messenger and of course standard texting? Snapchats unique feature is that you can very easily share live pictures with multiple people instantly and easily. This alone makes this app superior to other methods of communication. However drawbacks such as disappearing conversations and limited viewing times on snaps make texting better for getting across any important messages.

Overall Snapchat is a great app to use and you’d have to be a caveman to not download it now! Get snapping!

What do you think of the hugely popular app? Let us know on Twitter: @peektechblog

Photo credit: businessetc.thejournal.ie